MARTHA MAY'S CHARCUTERIE & EVENTS

Objective:
Build and grow a community-centered charcuterie brand that combines strong visual identity, memorable experiences, and meaningful engagement to support brand awareness, customer loyalty, and local presence.

Strategy:
Approached the brand as a holistic business initiative, balancing creative direction with operational leadership. The strategy focused on establishing a recognizable brand identity, creating engaging in-person experiences, and using digital channels to support visibility, bookings, and community connection.

Execution:
Led brand development including logo design, visual identity, and aesthetic direction
Designed and executed charcuterie experiences for events and private gatherings
Planned and coordinated events with attention to presentation, flow, and guest experience
Developed digital branding assets to support promotion and visibility
Engaged in community outreach, partnerships, and relationship-building
Oversaw operations, planning, and execution from concept through delivery

Outcome:
Delivered a cohesive brand and experiential offering that:
Established a recognizable and trusted local presence
Created memorable, shareable experiences that reinforced brand identity
Strengthened community relationships and repeat engagement
Balanced creative vision with hands-on leadership and execution

Impact:
Increased brand recognition through consistent visual and experiential identity
Built strong community relationships and repeat customer interest
Expanded brand presence through events, partnerships, and word-of-mouth
Demonstrated end-to-end ownership across creative, operational, and experiential work

Capabilities:
Leadership, brand identity development, experiential planning, community engagement, event coordination, visual branding, operations oversight