Proveer Senior Living

Role:
Director of Sales & Marketing

Objective:
Drive occupancy growth, strengthen community presence, and establish scalable sales and outreach practices within a growing senior living organization.

Strategy:
Combined relationship-driven sales leadership with consistent community engagement and team development. The approach focused on rapid trust-building, proactive outreach, and creating repeatable sales and engagement practices that could be shared across communities.
Execution
Led sales and marketing efforts for a senior living community, overseeing outreach, lead conversion, and relationship management
Achieved top sales performance within the first three months in the role
Became the first leader within the organization to reach double-digit move-ins in a single month
Co-developed and delivered sales training for Directors of Sales in partnership with the VP of Sales
Planned and executed monthly community events, managing logistics, outreach, and promotion
Organized and hosted an Alzheimer’s fundraising event to support awareness and community involvement
Represented the organization through active participation in professional and advocacy organizations, including board service

Outcome:
Delivered measurable business and organizational impact by:
Driving rapid occupancy growth and sustained sales momentum
Establishing sales practices that supported performance beyond a single community
Strengthening the organization’s reputation through visible, consistent community engagement
Building trust with families, referral partners, and local organizations

Impact:
Top-performing sales results within the first 90 days
First within the company to achieve double-digit monthly move-ins
Improved sales consistency through shared training and leadership support
Increased community visibility through events, partnerships, and board involvement
Stronger referral relationships and community trust
Community Leadership & Board Involvement
Secretary, Senior Coalition
Board Member, Gulf Coast Dementia Board

Capabilities:
Sales leadership, community outreach, event planning, fundraising, team training, relationship building, stakeholder engagement, operational execution