top of page
Curved Stone Steps
Abstract Architectural Structures

ANNMERRITT 
TAYLOR

Technology‑focused marketing and digital operations professional with a strong creative foundation and hands‑on experience across web platforms, data‑informed growth, automation, and modern tooling.

 

Known for bridging design, engineering, and business needs, translating requirements into scalable digital systems, websites, workflows, and measurable outcomes.

 

Comfortable in tech‑adjacent roles supporting SaaS, product, and services teams, with strengths in web building, analytics, AI tooling, and cross‑functional execution.

 

Creative problem‑solver with a technical mindset.

Black Metal Panels

CORE SKILLS

• Data-Driven Decision Making

• Data Analysis & Insight Generation

• KPI Definition & Performance Measurement

• AI Prompt Engineering & Workflow Integration

• Human-in-the-Loop AI Processes

• Cloud & SaaS Platform Literacy

• Workflow Automation & Process Optimization

• Business & Systems Thinking

​

• Problem Solving & Root Cause Analysis

• Experimentation, Testing & Optimization

• Customer & User Journey Analysis

• Audience Segmentation & Personalization

• Go-to-Market & Growth Strategy

• Technical & Stakeholder Communication

• Cross-Functional Collaboration

​

TECHNICAL & CREATIVE TOOL KIT

WEB, PRODUCT, & PLATFORMS

• CMS & site builders: Wix (advanced), WordPress, Shopify, Square

• Front‑end

fundamentals: HTML, CSS (working knowledge)

• UX‑aware page structure,

accessibility, and conversion optimization • Landing pages, funnels, A/B testing

concepts

​

DATA, ANALYSTICS, & SYSTEMS

• Google Analytics, Search Console, SEO tooling

• CRM & workflow systems, intake

pipelines, reporting dashboards

• KPI definition, performance tracking, optimization

reporting

• AI‑assisted research, documentation, and process acceleration

​

AUTOMATION, AI, & MODERN TECH TOOLS
DESIGN & CREATIVE TECHNOLOGY
MARKETING TECHNOLOGY

• Generative AI:

ChatGPT, Midjourney, DALL·E (content, ideation, assets)

• No‑code /

low‑code workflows

• Productivity, project management, and collaboration

platforms

​

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom)

• Figma, Canva (UI

mockups, design systems, brand kits)

• Photography, videography, staging, editing,

post‑production

​

• SEO, keyword research, metadata optimization

• Email marketing and social

scheduling platforms

• Influencer, affiliate, and partnership tech stacks

MOST RECENT WORK EXPERIENCE

MANAGER, CLIENT ENGAGEMENTS & OPERATIONS – OOOWEE LLC

Lead cross-channel marketing for OooWee’s B2B services brand (SayOooWee.com) and B2C e-commerce brand (OooWeeDeals.com), owning

strategy, execution, and operations from top-of-funnel awareness through retention. Partner directly with the CEO, creative, and sales teams to design high-impact, data-driven marketing strategies that generate qualified leads, drive engagement, and increase ROI.

 

Strategy & Planning

  • Set quarterly marketing OKRs and integrated roadmaps across brand, demand generation, and e-commerce promotions.

  • Translate business objectives into executable channel plans spanning web, email, SEO, paid media, and social platforms.

​​

Acquisition & Demand Generation

  • Build and launch full-funnel campaigns for the agency, including lead magnets, webinars, case studies, and reviews/ratings strategies.

  • Drive traffic and product discovery for e-commerce through SEO-led content, creator partnerships, affiliate programs, and paid media.

​

Content, Brand & Web

  • Own brand voice, positioning, and content pillars across both properties; brief designers and collaborators on creative concepts for landing pages, ads, and social content.

  • Maintain editorial calendars, campaign timelines, and launch playbooks to keep cross-functional teams aligned and on schedule.

  • Oversee website builds and optimization in Wix CMS with a focus on UX, conversion, and performance.

​

Lifecycle, CRM & Sales Enablement

  • Manage email and SMS lifecycle programs (welcome, nurture, win-back, VIP) and on-site messaging to improve engagement and repeat purchase.

  • Partner with Sales to deliver enablement assets including one-pagers, proposals, and case studies, strengthening the marketing-to-sales handoff.

​

Analytics, CRO & Optimization

  • Monitor performance using GA4, Google Search Console, and Looker Studio; prioritize experiments to improve funnel health and on-site conversion.

  • Lead A/B testing across headlines, offers, and page layouts; run post-launch retrospectives and iterate based on insights.

​

Team Leadership & Operations

  • Manage a pod of interns and contractors across copy, design, and media buying; run weekly standups, sprint reviews, and performance check-ins.

  • Document SOPs, QA checklists, and approval workflows in Asana to improve quality, speed, and delivery consistency.

​

Platforms & Tools

  • GA4, Google Search Console, Google Ads, Meta Ads, TikTok Ads, Klaviyo, Wix CMS, Canva, Figma, Asana, Zoho CRM.

FOUNDER & CREATIVE TECHNOLOGIST - ATOMIC MUSE DESIGNS

  • Founded and scaled a creative‑tech consultancy delivering branding, web, digital marketing, and content solutions for B2B and professional services clients.​

  • Designed and built websites, landing pages, and digital brand systems using modern CMS and design platforms.​

  • Integrated SEO, analytics, CRM workflows, and content pipelines to support measurable growth.​

  • Produced long‑ and short‑form content, visual assets, pitch decks, and AI‑assisted creative solutions.​

  • Served as technical and creative advisor to clients—translating business needs into structured digital execution plans.​

  • Managed full project lifecycle:  scoping, pricing, timelines, delivery, optimization, and ongoing support.

​

​​

​

DIRECTOR OF SALES & MARKETING - PROVEER SENIOR LIVING 

  • Led multi‑location marketing operations with a strong emphasis on process, reporting, and scalable systems.

  • Implemented standardized campaign workflows, performance tracking, and digital asset management.

  • Partnered with leadership on market research, competitive analysis, and data‑informed planning.

  • Oversaw websites, digital advertising support, CRM coordination, and community engagement initiatives.

  • Coordinated cross‑functional teams and external vendors to deliver consistent, compliant digital messaging.

​​

​

bottom of page